AI-DRIVEN HYBRID MARKOV MODELS FOR TV CONTENT FORECASTING AND AD PLACEMENT OPTIMIZATION. Global Journal of Advanced Engineering Technologies and Sciences, [S. l.], v. 12, n. 2, p. 1–11, 2025. Disponível em: https://gjaets.com/index.php/gjaets/article/view/359.. Acesso em: 19 may. 2026.