AI-DRIVEN HYBRID MARKOV MODELS FOR TV CONTENT FORECASTING AND AD PLACEMENT OPTIMIZATION. Global Journal of Advanced Engineering Technologies and Sciences, [S. l.], v. 12, n. 2, p. 1–11, 2025. DOI: 10.29121/gjaets.2025.2.1. Disponível em: https://gjaets.com/index.php/gjaets/article/view/359.. Acesso em: 14 apr. 2025.