INVESTIGATION OF OPTICAL, STRUCTURAL, MORPHOLOGICAL And THERMOELECTRIC PROPERTIES OF Ge DOPED NiO THIN FILMS

Abstract

Nowadays market is accommodated on super competitive era, in the world which powerful international brands are entered to various producing. Well-known international companies should also consider assessing current position and how consumers perceive it, should make their position more stable and progress their costumer knowledge about their brand. Target of this research is making brand position influence on brand loyalty base on mediator role of customer satisfaction and brand reliability between Melli Bank of Amol. In addition, it is practical and in this research questionnaire has been used by field and library method. The volume of research has been chosen by Morgan sample volume and statistical society was infinitive, thereby base on Morgan formula volume of sample is 384 people and method of choosing sample is simple non-random available. SPSS is used for analyzing data, although result are showed brand validity has positive effect on brand reliability, while its effect on loyal treatment is not approved and influence of brand reliability on brand loyalty is denied. Influence of customer satisfaction on brand loyalty and its treatment is approved and ultimately positive influence of loyal attitude on loyal treatment is approved.